Toys"R"Us is positioned as "the Worldwide authority on kids, families and fun". It is the largest child-related product specialty chain store in the world. Toys"R"Us believes in providing a happy shopping experience to customers with the biggest selection of toys and baby products priced to offer best value for money.

Toys”R”Us Malaysia is operated by Li & Fung Retailing. Currently, in Malaysia, there are 6 Main Toy”R”Us stores, 7 Toys"R"Us Express stores and 5 Toy Box.